Our Story

The coaching world is full of shallow cheerleaders, domineering gurus, and gatekeepers who claim to know better than you. At Hiddn, we believe leading is a deeply personal experience. not something you can simply emulate. After years of navigating the noise of self-proclaimed experts, conflicting advice, and the pressure to conform to one size fits all models, we realized that leading effectively isn’t about inheriting someone else’s rules. It’s about mastering the habits that help you lead with confidence and clarity.

Hiddn was created for this very reason. Stephen, with his experience guiding founders and executives through the chaos of constant change—from fast-moving startups to global corporations—often saw them struggle to adapt to external pressures, abandon their intuition, and disconnect from their vision. Rachel, with a background in psychology and deep understanding of decision making under pressure, also recognized the danger of forcing any leader into frameworks that don’t align with what makes them unique.

Together, we've discovered that you thrive in the space between chaos and clarity, where the habits and systems that anchor you intersect with your intuition and vision. It’s not about trying to be everything to everyone or following the latest trend. It’s about mastering your own path and trusting yourself.

Our promise? To challenge, champion, and partner with you in discovering that middle ground. Not by following someone else’s formula, but by creating a field book of habits that’s not just effective, but uniquely yours.

Insights + Operations

Rachel Howze

Coach + Growth

Stephen Belenky