Our Story

Don't let other coaches tell you self-guided coaching isn't the future. AI makes this possible and it's the best thing to ever happen to our profession.

No more gatekeeping.
No more wasted time.
No more dependency.

Forget rigid formulas and drawn-out programs. AI can track patterns, surface insights, and flag blind spots before they become real problems. AI is a partner, not a replacement.

Coaches were meant to be the instigator, not the crutch. The best coaches don’t keep you hooked; they pull you up, light the spark, and show you how to sustain it on your own. 

We're here when you need a reset, a reality check, and a push in the right direction. No hype. No fluff. Just practical coaching to navigate the chaos, make smarter decisions, and keep you moving forward on your terms.

-Stephen Belenky, Co-Founder + Behaviorist + Habits Coach

Why does Hiddn exist? Because coaching needs to evolve and the world doesn’t need another coach shouting advice from the bleachers.

So we’re stepping onto the field.

I know what it’s like to be in high-stakes situations where pressure is real, setbacks happen, and leadership advice rarely sticks when you need it most.

I learned the hard way that transformations don’t come from overhauls or hype. They come from simple, sustainable shifts that actually fit your business and your life.

The truth?

Most coaching is designed to keep you stuck. To keep you coming back for more. To keep you chasing breakthroughs instead of actually moving forward.

Mantras and playbooks sound great until real life happens and you realize you’re not being coached. You’re being primed to buy the next program.

Coaching shouldn’t be a sales funnel. It should be a way forward.