Our Story

Hi, I’m Stephen.

My success journey hasn't been any easier than yours. I’ve faced high-pressure situations, personal setbacks, and watched other leaders struggle with outdated approaches. What I learned is simple: real progress comes from the everyday steps we take to gain confidence amid the chaos of business. Working with my co-founder, Rachel Howze, whose insights into human behavior keep reshaping our approach, I realized that empty affirmations, inflated promises, and rigid advice only hold us back.

That’s why we built Hiddn: to build small habits that lead to big wins through practical coaching and simple tools; to develop your own capacity to check in with yourself, reset, and refocus when things get tough, without relying on coaches and endless programs.

We're committed to cutting through the noise of the coaching world, not adding to it. For too long, so-called gurus have peddled empty anecdotes and overhyped rules that miss the mark. In an era of empty mantras and calls for conformity, we offer a clear, practical path forward that empowers you to find your own edge, not to mimic someone else’s blueprint. When we stay in autopilot, we limit our potential to exceed our own expectations. Let’s break free from autopilot together and start making every action count.